Welcome to ETNIK

Rooted in the rich cultural heritage of Pakistan, ETNIK celebrates South Asian craftsmanship through timeless designs and intricate embroidery. Our limited-edition collections showcase traditional techniques like Kashmiri Aar, Phulkari, Chikankari, Rilli, and Blockprints — reimagined for contemporary fashion. Each piece is handcrafted with care by skilled Pakistani artisans using premium fabrics.